It can be difficult to get clients engaged in your emails with the amount of notifications, messages and campaigns they receive in a day. To make sure clients open your emails, there are a number of strategies that can enhance a marketing campaign including: mindful scheduling, eye-catching headlines, shorter content, personalized messages and infrequent sending to raise client engagement.
To make sure your database is engaged, continue reading below where the most effective strategies are outlined in detail.
1. Only Send When Needed
To make sure clients are opening the emails you send, it’s recommended to only message them when needed. Spacing out the timing of campaigns can peak a person’s interest, causing them to open the message which wouldn’t happen if they were regular messages. Plus, sending messages to clients on a regular basis may make them frustrated and cause them to unsubscribe. When this happens, owners are at risk of losing business and a connection because they won’t be exposed to your content anymore.
2. Be Mindful of the Day and Time
To ensure a successful email marketing campaign, it’s best to schedule the email on strategic days and times of the week. This is an important part of making sure the email is opened because there are certain days where people are more likely to look at the content.
For example, scheduling an email late on a weekend will most likely result in a poor response given the fact that people won’t be on their computers or phones. However, scheduling the campaign to be sent on a weekday when the majority of people will be on their emails for work (such as a Monday or Tuesday morning) can improve the response rate and increase client engagement.
3. Use Attention Grabbing Headlines
The majority of people receive a constant flow of marketing and campaigns in their inbox which is why it’s important to use eye catching headlines. To ensure your campaign has an engaging headline its recommended to make it short and straight to the point. Owners can also use stimulating words and grammar to excite the reader and make them notice the message when it comes it.
4. Personalize the Message
With the help of client management software, business owners are now able to send personalized email messages to numerous clients at a single time. Not only can this save them countless hours having to write a unique message, but it will increase engagement. The chances of people opening the content will increase given the fact that it will be directed towards them. When a message seems too generic, clients may not feel connected to the content and begin to disengage from it thinking it’s spam.
When this happens, owners are at risk of losing potential connections if they feel like you don’t care for them personally and are only after business. To avoid this loss its important to form unique messages that can be programmed into a system and sent along with every campaign as a way to ensure clients feel a connection to the content.
5. Ensure they Are Mobile Friendly
With the majority of people relying on their phones for business, it’s critical to send email campaigns that translate across multiple devices. If an email is sent that can’t be opened on a mobile device or tablet the response rate on it will likely decrease given the restrictions. To avoid this consequence its recommended that owners test the system on both their phone and computer to ensure the content can be opened.