If you are looking to impress your audience or client base, nothing beats a smartly-produced video production. Here are some of the top industry-known tips to get your video looking its best!
1. Light It Up
One of the top priorities you should give to your video is proper lighting. You can have all the great acting in the world but if the lighting is poor, your video will look chintzy and unprofessional. If the video is being filmed outdoors, try to schedule it for the morning or the early evening. This is when the natural light will be more flattering. Overhead lighting can cause shadows to fall upon the subjects which can be less than flattering. This goes for indoor lighting as well. You should visit the AW Media website if you would like more information.
2. Clean It Up
No matter what the subject matter is, it is very important to think hard about the background you will be using in your video production. Nothing looks worse than a cluttered background. It can be quite distracting to the viewer and looks completely unprofessional. The easiest way to get a “clean” background is to use a solid background color. Whether this is done by a screen, sheet, or even backdrop paper, the method is a cheap and easy way to get the effect you are looking for. Remember to have the subject stand several feet away from the background piece to avoid shadows being cast on the background.
3. Turn It Up
Audio quality is even more important than video quality for your video production. Many people are quite forgiving is the video is not shot in perfect HD or 4K video. The same cannot be said, however, for video with terrible sound quality. Nobody wants to sit through a video with a muffled sound that can barely be heard. That being said, the best way to remedy the situation is to invest in a quality microphone.
4. Stand It Up
It is never a good idea to simply hold the camera with your own hands. Shakiness can, and will, occur. This makes the video look unprofessional and can even cause headaches to the viewing audience. Turn that camera over to the firm grasp of a tripod. You will be glad you did when you watch the final product.
By following these simple tips, you will be sure to have a video with great production value and you will not have to break the bank to get it!