Customer relationship management (CRM) software is a system for managing a company’s interaction with its clients, both current and prospective.
Real estate CRM can enable you to seamlessly record and keep track of various client interactions and provide quick and automatic ways in which agents can stay in touch with potential clients. In real estate, fast and personalized responses might just be the defining factor for clinching that big client you’ve been waiting for.
Here are some ways CRM will help you turn leads into customers.
1. CRM Systems Allow for Immediate Responses
With a good real estate CRM system, you can schedule automatic responses to new clients’ inquiries and to clients under follow-up. Getting an immediate response to an inquiry tells a client you’re grateful they contacted you. A delayed response to a client’s inquiry might just be the business you lose to your more responsive competitor. A good CRM system, besides capturing a client’s contact information, can enable you to send auto-responses immediately, ensuring your prospects know you care about their business.
Many times, we are nowhere near our devices to respond immediately to texts, emails, or calls. This is where a CRM system comes in handy. With a CRM system, clients can get immediate responses even when the agent is not available to respond to their emails.
2. Customization and Personalization of Services
It’s possible to optimize a CRM system to tailor responses to clients. This helps to strengthen the relationship between the agent and the client. Clients attach a higher value to personalized correspondences as opposed to impersonal forms of communication. For instance, when a client receives a personalized email, they feel as though you are directly addressing them.
3. Automation of Tasks
The day of a real estate agent is busy. There are never enough hours in the day left over for repetitive tasks like data entry. With a CRM, you can automate these tedious tasks that come with selling. This ensures a continuous workflow and ensures no task is left behind. This also takes the load off the agents, however. Agents can get back to what matters—turning leads into customers.
4. Getting Insights with Your CRM
With an established CRM system, you can get the data you need to learn what works and what doesn’t, so you can offer better communication to clients, which can help you build relationships. By looking at the profile of a client, a real estate agent is able to match that client with the most relevant property available. A CRM system provides an agent with insights about clients that could be used to market properties to clients matching certain profiles.
5. Keeping in Touch with Previous Clients
Most agents do not follow up with previous clients after closing their first deal with them. This is a big mistake since this is an avenue that can bring a lot of business to an agent. A good number of an agent’s clients are referrals from other clients. Staying in touch with past clients without bombarding them with newsletters can be a sure way of building this relationship and cultivating future sales.
A CRM system can easily send personalized messages to past clients, for example, during their house anniversaries and birthdays, among other milestones. Wishing them and their families well during these memorable occasions makes them feel special and valued. As a result, you are constantly on their minds. Such clients are likely to refer their friends to you.
A real estate CRM system can turn leads into customers. The automation possibilities presented by this system can allow you to schedule correspondences and reminders for automatic delivery, while giving you back the time you need to focus on selling.
